The Rebranding of Photography as Contemporary Art.

The text given this week is Changing Places: The Rebranding of Photography as Contemporary Art by Alexandra Moschovi. The text explains how photography was once seen to be a side line activity for sculpturists etc. but has now been on the upraising towards being a refashionaing part of comtemporary art. As time has passed, museums have remodelled to embrace for the wider variety of photgraphic techniques and as said is now under the same conceptual umbrella.

I want to concenrate on the fact most arists tend to use photography as material, becuase when doing portraits for example painters can often  take an image and then paint from that image, rather then painting a person thats stood as a model. ‘ The conceptual and material appropriation of photography and its photographicness would determinately impinge on the radical transformation of photography as a medium in the last two decades’. This means in the last two decades the way objects or images within art have had no transformation to them, which influences on the modern day unsual trasformation within photography as a medium. I find that over time photographers and artists have before more experitmental within taking photgraphs and adding material to them. As before, when photographing was once emerging, the photos were monotone, with straight forward compositon. Modern day images have now added colour, as well as leading lines and cubism etc. which creates more of an influence in the contemporary art movement.